BP or Not BP (a lesson for PIs)

That's the question, and most people right now will say "Not BP."

BP's inability to contain the Gulf oil leak (how can no one know what to do??!!) allows the news media to freely pour sludge over BP's reputation. It happens every day, live, on TV, on the Internet, in print, etc.

While the media's own reputation is not as prestigious as it once was, the media is still powerful. It can break you (relentlessly, as with BP) or it can make you.

Most PIs avoid the news media, but the smart ones court it. Become the trusted advisor to your leading local news crew, and you become the expert to the community, which of course includes the lawyers, businesses, organizations, insurance companies and others who can hire you. You don't need a front page story; just establish a helpful reputation with the right reporters.

Chances are slim that you will end up with goo on your face. Just remember to always, always tell the truth, and don't fake it if you don't know something.

http://www.letbobhelp.homestead.com/

Welcome to your new idea source

For more than 20 years I've helped private investigators market their services: I've worked with PI clients from coast-to-coast; I've spoken about marketing at PI conferences from Florida to Alaska; I've created newsletters, books, CDs and "products" with detailed instructions; I write a marketing column for Pursuitmag.com, and more.

But what's been missing is an avenue for easily sending out brief and timely ideas. I realize that every marketing suggestion does not have to be a polished 600 word article.

So welcome to PR for PIs, a title I used 20 years ago that remains as pertinent as ever. News and views of marketing and public relations techniqies, tactics and ideas specifically for private investigators. Information you can use, a quick feed to fire up your caseload.

Check it out often. Feed your marketing mindset.

And tell your colleagues!

http://www.letbobhelp.homestead.com