The Very Timely Letter

Osama bin Laden is dead.

Terrorist threats are on the rise.

Do you think your clients are concerned about their businesses and how safe they truly are in these turbulent times?

Can you help them? Can you offer background checks. Security camera installations. Development and coordination of an emergency plan. Arrange for self-defense and personal safety courses?

Do you really think there is someone more qualified to do this for your clients?

Why not ask your best customers to tell their best business partners about your services? Offer to conduct a free threat analysis for their business.

Don't wait for them to raise the question. Reach out to your existing clients with a timely letter.

Want to reach a broader audience? Marketing doesn't always mean no or zero cost. Talk to the radio station sales people at the local station everyone listens to at work. Buy a package of 30-second radio spots offering your free guide, "How to Protect Your Home and Business from Terrorist Threats." You could even deliver this special report electronically, at no cost to you, to those who leave their name and email address via your website.

Need help? Let me know.

This is not cruelly playing on someone's fears. This is reaching out to fill a need, and there is nothing wrong with that.

Think how you would feel if something happened at a business in your area and you knew you could have helped them had you met with the owner and provided some customized ideas for their safety.

Take action. Now.