Although I have not produced a new book for some time, with the economy as it is and many investigators needing help with their marketing efforts, it seemed the right time to write something new, informative, current....and easily affordable. I think PIs really need a range of very useful and applicable tips right now, and that's what I have tried to do in "PR for PIs: 73 Powerful Tips for Effective PI Marketing."
But I wanted to try something new, so my first new book in five years is actually a 79-page e-book. "PR for PIs: 73 Powerful Tips for Effective PI Marketing" begins by discussing the basics of developing a written marketing plan, and even includes a sample/template which you can adapt for your own use. From there you'll discover 73 tactics you can implement to grow your business.
"PR for PIs" presents online and offline tactics; proven, classic public relations techniques; how to reach the decision makers; how to become better known in your community and within professional circles; and much more.
This new e-book costs just $6.75. That's right, for about the price of a combo meal at a fast-food restaurant, you can have dozens of insightful tips written specifically for PIs from a guy who is actually in the marketing communications business. (That's me.) You can develop your marketing mindset and grow your investigative business, using dozens of ideas in this brand new e-book.
I've produced it as an ebook for a couple reasons. One is I plan to produce a
series of e-books, and I can't produce a series unless I write the first one. So here it is.
Secondly, I wanted to keep the price exceedingly low to encourage everyone to obtain it; so I've priced it at just $6.75, about the price of a value meal at a fast food restaurant.
And while I know that the number of tips is extensive, and the price is good, I wanted to give PI's even more. So I'm throwing in two additional bonuses at no extra charge:
Two Bonuses:
1) I have developed a private investigator advertising workshop that had been approved for CEU credit in some states. This 21 page document can help put you on the fast-track to effectively advertising your investigative services, and it is yours as a free bonus when you order the new "PR for PIs" e-book.
2) Secondly, I've found in the past that some PIs really want someone to just review their marketing tools - - website, brochure, sales letter, marketing plan, etc. - - and I have done this for a number people. My usual consulting rate is $100/hour, but for those who need the effective tips in this new e-book, I will include a certificate good for two-thirds off the price of a custom written marketing critique - - good for up to one hour of my time. That means the cost is just $33. Yes, there is a fee if you decide to use this bonus, but if you don't you'll still find a year's worth of ideas to apply to marketing your investigative services.
So order now. Yes, you can order via Paypal to my email address of mackowiakcom@aol.com. Although if you want to send your $6.75 as a check or cash through the mail go ahead…but you will still receive the e-book via email. If you need me to send you an invoice for this through Paypal, let me know.
Why should you listen to me?
Quite frankly, I bring a unique blend of corporate and entrepreneurial marketing experience: I've worked in corporate (healthcare) marketing communications for more than 20 years; I established and published a national trade journal for PIs for 14 years; I've spoken about marketing at state PI association meetings from Florida to Alaska; and I've developed products, newsletters, articles and more that have helped thousands of professionals market their services.
Furthermore, I currently work in the marketing communications department of a nationally recognized business college at a major university, where I both develop and execute marketing efforts, and am exposed to innovative ideas from marketing professors literally right outside my door. In other words, I live what I write about.
If you're ready to move beyond the basics of marketing your PI business and want the high octane, continuous stream of tips, tools and ideas to really strengthen your business, then you're ready for PRforPIs marketing materials.
Note: The e-book will be emailed to you as a .pdf. It was produced in professional graphic design software, but I can’t promise that you will necessarily be able to open this ebook on your iPad or in your Nook or in a particular mobile device, but I can assure you that implementing even some of the ideas in this extremely inexpensive ebook can make a meaningful difference in your investigative business.
During these still challenging economic times, private investigators need to stand out, engage new and existing customers and grow their business. If you struggle to know what you should do, invest $6.75 in your business and expand your marketing mindset and order my new e-book, "PR for PIs: 73 Powerful Tips for Effective PI Marketing."
To Order:
You can send your cash or $6.75 check payable to Mackowiak Communications to
Mackowiak Communications
755 Bronx Drive
Toledo, Ohio 43609
You can also order through Paypal to my email mackowiakcom@aol.com I can send you an electronic invoice if necessary.
When you order, be sure to include your email address, because the e-book .pdf will be emailed to you.
Bob Mackowiak
Mackowiak Communications
email: mackowiakcom@aol.com
website: www.letbobhelp.homestead.com
Note: The e-book will be emailed to you as a .pdf. It was produced in professional graphic design software, but I can’t promise that you will necessarily be able to open this ebook on your iPad or in your Nook or in a particular mobile device, but I can assure you that implementing even some of the ideas in this extremely inexpensive ebook can make a meaningful difference in your investigative business.
During these still challenging economic times, private investigators need to stand out, engage new and existing customers and grow their business. If you struggle to know what you should do, invest $6.75 in your business and expand your marketing mindset and order my new e-book, "PR for PIs: 73 Powerful Tips for Effective PI Marketing."
To Order:
You can send your cash or $6.75 check payable to Mackowiak Communications to
Mackowiak Communications
755 Bronx Drive
Toledo, Ohio 43609
You can also order through Paypal to my email mackowiakcom@aol.com I can send you an electronic invoice if necessary.
When you order, be sure to include your email address, because the e-book .pdf will be emailed to you.
Bob Mackowiak
Mackowiak Communications
email: mackowiakcom@aol.com
website: www.letbobhelp.homestead.com
