Content marketing is king

Business owners are often looking to increase their ranking on search engines, hopping some trick can get them above their competition.

I've said it before, but it needs to be repeated: the way to do that is through the content on your website. The useful information you provide to your clients and your prospective clients is what drives people to your website, encourages them to come back and to tell their friends and business contacts to do the same.

Give your website visitors frequent, fresh content they can use, and the number of visitors you have will drive up your rankings in the search engines.  Don't look for tricks. (No offense, but if you think you are smarter than the tech folks at Google who build and maintain Google, you might want to apply your imagination to writing best selling novels. )

Use the tools that work. Companies like Proctor and Gamble publish online magazines to drive people to their site and spend meaingful time there, exposing them to their products.  That's marketing.

Information is good, and free, useful information is best.  Educate your clients about equipment that can protect their office. Tell them how to avoid identity theft.  Tell them a true story of how you saved a company client tens of thousands of dollars by uncovering fraud.

To educate, inspire and guide you through the importance and strategies of content marketing, check out the tremendous wealth of information at the Content Marketing Institute. www.contentmarketinginstitute.com

There you will find webinars, white papers, a blog, a magazine and more.  They are a little heavy on promoting their events, but it is good stuff.  (I heard a keynote presentation from someone at the Content Marketing Institute at an Internet Marketing Conference which the UT College of Business and Innovation hosted last fall, and the guy was fantastic.)

Your website may be wonderfully designed and absolutely beautiful, but if you are not updating it regularly, who will have any reason to come back. 

Add content.  Get repeat visitors. Climb the search engines. Obtain more clients.  Make more money.

Sound like a plan???

(Feed your marketing mindset through the ideas you'll find in my new e-book, "PR for PIs: 73 Powerful Tips for Effective PI Marketing." Learn more about it elsewhere in this blog, or at my website, www.letbobhelp.homestead.com   Go ahead, invest $6.75 in growing your business.)