Seven Search Engine Optimization Tips

Folks savvy about Google have recommended the following tips to help your business get better rankings in their search engine:

Think people, not placement: Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.

Easy links: Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Content is king: (I’ve said this before, but your content drives people to your site.) Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your tutle  elements and ALT attributes are descriptive and accurate.

Use keywords to create descriptive, easy-to-remember URLs.

Bing experts have suggested the following activities to get better rankings in their search engine:

Make it easy to find you: Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers.

Feed the people: Create keyword-rich content based on research to match what users are searching for. Produce fresh content regularly.

Watch out for graphics: Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.

Your special marketing month

October is a special month for Mackowiak Communications, and for you, because it marks the one year anniversary of the launch of my PR for PIs marketing e-book. (This is true, and there is a special offer involved, but more on this in just a bit.)

However, September was a special month for me, because it is my birthday month, and I always feel generous towards my clients and Linked-in connections because it is better to give than receive.

And I can’t begin to tell you how special November is to me, as Thanksgiving is my favorite holiday of the year, and I am thankful to my business connections for making each year in business successful for me, and it is important to express that thanks by offering additional bonuses to my customers.

Did I mention how special December is?? Christmas is meaningful to me in traditional ways, such as keeping Christ as the central component of Christmas, and remembering my clients in meaningful ways with special offers to get their new year started.

By now you should see that the month itself is really irrelevant, and that you can make any month, or day or event special, giving you an opportunity to reach out to your clients and offering them something they can use. You could offer special pricing on a particular service, such a process service, just to try to get new clients to try you (yes, I know you are a professional and need to charge accordingly and don’t want to lower your prices…ever, but that doesn’t mean you can't offer a limited time packaging of services, or a discount on a specific quantity of background checks within a certain time frame.)

 

Don't like lowering your prices, even for four weeks?  Offer your prospective clients an additional service of yours that involves just your time, or that has very low costs associated with it.  For example, if you do electronic security sweeps, offer an additional sweep the following month at no additional cost.  Yes, you'll have to go back to your client again and do some free work, but when does it ever hurt to get face-to-face time with a client?

So how special is each month to you, and what can you do to strengthen your relationship - - and promote increased business coming your way - - by offering something unique and meaningful to both existing and new clients.