Time and again at professional investigative conferences, I have seen PIs mesmerized by the latest technology, from video cameras to blood splatter detection equipment, and everything in-between. It's good and important to be up-to-date and have an interest in new trends and tools that can help your business.
It's also no secret that technology spins its alluring web to younger people today, from cellphones to Facebook. Fortunately I see that many investigators of all ages are using Facebook to connect with each other and potential clients.
If this is not you, what are you waiting for? Your competition is already there. You simply can't say that this isn't for you, and you don't have to frequently update your Facebook page with pictures of your cat or summer vacations. But you will be amazed at the connections you will make.
And, you may want to consider advertising on Facebook: it is quite economical, you control the dollars you spend, you can target all sorts of demographics (location, age, education levels), and even if the click-throughs to your website are limited, you will get thousands of impressions (people who see your ad).
There are other social media networks you may want to join, like Linked-in. Word is Google is developing one of its own to challenge Facebook. But you must get on Facebook. (Don't forget it's free.)
Has any PI ever been hired just because he or she has a Facebook account? I don't know.
But I am sure that there are PIs who have not been hired because they are not on Facebook.
Here's to your success!
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