Every now and then the death of a celebrity generates sustained media coverage for weeks on end, not just because they were beloved, but because of legal issues. Think Michael Jackson or Anna Nicole Smith.
It's happening in June, 2010 around Gary Coleman. (I always liked Gary Coleman and felt sad they he felt trapped by his famous "What'cha talkin' bout, Willis?" line instead of feeling beloved by America because of it.) Anyway, news stories continue almost every day, and you might be wondering, "How does this celebrity's death in California affect my investigative agency 1,000 miles away?"
The answer is apparent as you continually develop your marketing mindset. The national news stories now focus on his will, was he married or divorced, who has the right legal papers, etc. As a licensed private investigator, have you ever had to track down legal documents, witnesses, serve papers, work with divorced couples, etc.? Do you think you have learned enough from your knowledge and personal experiences in such cases (never naming names, of course, just circumstances) that could be helpful to families or businesses in your area; information which just might make for an informative and intriguing one minute story on your local TV news station, featuring you as the expert? Pointing out how providing such information to the public now might help families avoid conflict and confusion later just might get you on TV.
Watch for opportunities to offer a local angle to a national story. Continually sharpen your marketing mindset.
www.letbobhelp.homestead.com
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