PURLs

No, not Pearls before Swine, or Pearls of Wisdom (well, maybe) but PURLs.

Personalized URLs.

Every PI wants to know how to cut through the clutter in their marketing efforts. Well, who could resist opening a website with their own name on it?

You supply an integrated marketing company with the names of your target audience, and they create a personalized website for each one. When the recipient (i.e., potential client) goes to the site, you do not try to sell them anything. You have them complete a brief survey, ask for their opinion about something. One of the questions is whether they would like to meet with you to discuss some issue. So, yes, this is lead generation, but in an engaging manner.

This is not cheap, so it is not for everyone. But if you want something hi-tech and effective in your marketing arsenal for high-end clients, this may be for you.

www.letbobhelp.homestead.com