Examine Everything

Seize a couple minutes away from your normal business routine to examine your marketing tools. Put
all of them, everything you use, on the table in front of you. Do they work together? (Do they work at all?)

Do you have the same static letterhead design you used for the last 20 years, giving the impression that you may be out of touch with the latest technology, the most recent developments in investigations, etc.?
Maybe it’s time to redesign your basics, your letterhead and your business cards. Hire a graphic designer
if possible. Don’t be afraid to hire the professional help you need to be perceived as a professional. Be sure you include on your business card every way to contact you, including home, cell phone, email, website, your blog, etc.

Be sure to include your area code with your phone number. (No, not everyone knows it, especially if you live outside of a major metropolitan area and your mailing is going to people in that area. And I’ve actually seen someone’s business card this year that didn’t even list what city they were in.

Don’t assume anything. Make it easy for people to find you.