One more call

When you reach the end of your normal work day, and are ready to pack it in and go home, take a couple extra minutes before you leave and make one more phone call. You can call someone who is a current client, someone whom you have wanted to become a client, a friend whom you have not talked with for some time, someone who owes you money, someone with whom you have been playing phone tag for days, or anyone with serious value in your life or for your business.

The concept behind this is that, while most people have decided that business is done for the day, you are
making that one extra effort, that one extra call, and if you do it every business day, you’re looking at some 250 contacts that you will make above and beyond what your competitors are doing. The payoff could be tremendous.

And you will be surprised how many other business people are still in their office after 5 p.m…and pleased that another professional is also hard at work after 5. It’s going that extra mile, doing that one extra thing, every day, that can produce huge profits for your business and clearly set you apart from all your competition.

And if you’re asking yourself if this is really a marketing technique, the answer is yes. Marketing is getting the right message to the right person (see the very first section of my PR for PIs marketing ebook about creating your written marketing plan). If sending a message thatyou are still hard at work when others have called it a day is not getting a great message out to clients and potential clients, I don’t know what is.